| search engine optimization |
搜索引擎优化 |
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| 例句： It’s pretty obvious Fleischmann knows a thing or two (thousand) about how to use terminology to your advantage in localization, machine translation (MT), artificial intelligence (AI) and search engine optimization (SEO).
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由此可见，弗莱希曼对如何在本地化，机器翻译(MT)，人工智能(AI)和搜索引擎优化(SEO)中利用术的优势语有一定了解的。
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| content management systems |
内容管理系统 |
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| 例句： A multivendor approach dates back in time to when localization projects were large and the connectivity between content management systems and localization systems was poor.
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多供应商方法可以追溯到大规模本地化之时，那时内容管理系统和本地化系统之间的连接性很差。
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| target market |
目标市场 |
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| 例句： It was used to reduce the risk of delays in getting content to target markets.
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该方法用于减少延迟将内容投放到目标市场的风险。
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| cost centre |
成本中心 |
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| 例句： With contemporary relevance in these digital and technological areas, the perception of terminology within business is going through a seismic shift from being a cost centre to a revenue generator. Tune in to Globally Speaking's 108th episode to hear the entire discussion with Klaus Fleischmann and subscribe to be notified of future episodes.
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由于这些数字领域和技术领域的当代相关性，企业内部对术语的认知正在经历从成本中心到创收增收的巨大转变。
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| localization systems |
内容管理系统 |
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| 例句： A multivendor approach dates back in time to when localization projects were large and the connectivity between content management systems and localization systems was poor.
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多供应商方法可以追溯到大规模本地化之时，那时内容管理系统和本地化系统之间的连接性很差。
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| terminology management |
术语管理 |
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| 例句： Before we talk about the way terminology management impacts all of the above, let’s review what terminology is and why you create a glossary in the first place.
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在我们讨论术语管理是如何影响上述内容之前，让我们先回顾一下什么是术语以及为什么首先要创建术语表。
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| Many content management systems |
内容管理系统 |
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| 例句： Many content management systems have added native support for media-rich content types and because they are now more sophisticated and offer solutions to manage the full content lifecycle, they are reducing the need for a multivendor strategy in certain cases.
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许多内容管理系统增加了对丰富媒体内容类型的本地支持，由于它们现在更加复杂，并提供了用于管理整个内容生命周期的解决方案，因此在某些情况下减少了对多供应商策略的需求。
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| language strategy |
语言策略 |
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| 例句： Remember when we relied on overly manual processes to execute our translations? This obsolete practice is a testament to the speed at which the language industry is moving and why it’s important to take a step back every so often to reassess your language strategy.
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还记得我们依赖过度手动的过程来执行翻译吗？这种过时的做法证明了语言行业发展的速度，也证明了为什么偶尔后退一步以重新评估语言策略的重要性。
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| digital economy |
数字经济 |
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| 例句： Over the last decade, the role of content has changed considerably as the digital economy has made content a crucial part of marketing.
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随着数字经济在过去的十年里的发展，内容成为市场营销的关键部分，其作用发生了很大的变化。
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| security issues |
安全问题 |
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| 例句： Legal and security issues from inconsistent or unintended language can be avoided.
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可以避免因语言不一致或错误理解而产生的法律和安全问题。
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| digital transformation |
数字化转型 |
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| 例句： In the COVID-19 world, companies are accelerating their digital transformation and challenging the way they think about localization and content.
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在冠状病毒大流行的世界里，公司正在加速数字化转型，并挑战他们思考本地化和内容的方式。
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| product specification |
产品规范 |
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| 例句： You’re managing your terminology whether you’re aware of it or not, possibly via style guides and notes from engineers and product specifications.
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不管你是否意识到，你都在管理你的术语，可能是通过风格指南，工程师的注释和产品规范。
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| social media |
社交媒体 |
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| 例句： The application of terminology in social media is different from SEO and more like the use of terminology in corporate materials: there is one primary term for each concept and you need to use that term and only that term.
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社交媒体中术语的应用不同于搜索引擎优化，更像是公司物料中术语的使用:每个概念都有一个主要术语，而且你只能使用那个术语。
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| content management system |
内容管理系统 |
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| 例句： A multivendor approach dates back in time to when localization projects were large and the connectivity between content management systems and localization systems was poor.
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多供应商方法可以追溯到大规模本地化之时，那时内容管理系统和本地化系统之间的连接性很差。
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| provide localization services |
提供商 |
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| 例句： A multivendor strategy occurs when a company utilizes multiple Language Service Providers (LSPs) to provide localization services.
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当公司利用多个语言服务提供商提供本地化服务，就会出现多供应商策略。
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| Translation Management System |
翻译管理系统 |
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| 例句： They must then devote internal resources to operate and maintain what’s called a Translation Management System (TMS).
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然后，他们必须投入内部资源来运营和维护所谓的翻译管理系统(TMS)。
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| management system |
管理系统 |
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| 例句： A multivendor approach dates back in time to when localization projects were large and the connectivity between content management systems and localization systems was poor.
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多供应商方法可以追溯到大规模本地化之时，那时内容管理系统和本地化系统之间的连接性很差。
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