| 原文 | 译文 | 详情 |
|---|---|---|
| design users prefer | qualitative data | - |
| Internet access | case study | - |
| resolve discussions | page fold | - |
| design team | usability testing | - |
| design variation | 网站访客 | - |
| better choice | Usability Testing | - |
| provide inaccurate data | 数据分析 | - |
| inaccurate data | 支付放弃率 | - |
| provide accurate data | 问答题测验题 | - |
| carefully developed | 关键任务 | - |
| exclude bias | 测试结果 | - |
| participant prefers | data elements | - |
| additional follow- | 主页 | - |
| qualitative data | the case study | - |
| best time | age group | - |
| use preference | shopping cart | - |
| preference testing | correct answer | - |
| several iterations | user experience | - |
| iterations users prefer | usability testing data | - |
| website design | testing data | - |
| site design | user feedback | - |
| redesign project | diary studies | - |
| question test | older adults | - |
| test tool | a text entry field | - |
| identifying task-flow | feedback form | - |
| page communication | focus group | - |
| communication problems | page communication | - |
| questions tests | provide inaccurate data | - |
| question test participants | inaccurate data | - |
| test part | provide accurate data | - |
| question test include | carefully developed | - |
| raw response data | exclude bias | - |
| response data | preference testing | - |
| visual representations | identifying task-flow | - |
| word clouds | communication problems | - |
| certain tasks | question tests | - |
| the design process | Internet access | - |
| design process | redesign project | - |
| page mockups | usability data | - |
| preference tests | abandonment rate | - |
| question tests | active agers | - |
| design issues | prior chapters | - |
| provide context | testing tool | - |
| website redesign projects | the number of sessions | - |
| page task-flow | quantitative analysis | - |
| testing tool | eye test | - |
| Usability Testing | available data | - |
| Analysis Tools | visited pages | - |
| usability testing analysis | key pages | - |
| testing analysis | contextual inquiries | - |
| analysis tools | important content | - |
| round cap | most important | - |
| capturing input | Data Analysis | - |
| types covered | cognitive load | - |
| field visits | set of data | - |
| contextual inquiries | important element | - |
| typically interact | usability testing results | - |
| design teams typically | quantitative data | - |
| user interacts | contextual inquiry | - |
| existing system | specific age | - |
| contextual inquiry | website activity | - |
| unstructured data | household income | - |
| random information compiled | computer skills | - |
| easily parsed | domain expertise | - |
| human intuition | optimization project | - |
| related observations | additional user feedback | - |
| carefully vetted | related qualitative data | - |
| usability testing tasks | search method | - |
| longitudinal research method | market research | - |
| research method | research method | - |
| search method | text entry field | - |
| market research | demographic data | - |
| ethnographic studies | target audience | - |
| longitudinal study | diary study | - |
| period of time | good idea | - |
| diary study | common visitors | - |
| key findings | first question | - |
| product development analysis | focus groups | - |
| diary studies | data points | - |
| specific usability tasks | hidden content | - |
| usability testing | additional patterns | - |
| research directions | drawing conclusions | - |
| focus group | key findings | - |
| small group | product development analysis | - |
| group of people | screen resolutions | - |
| real-life setting | research directions | - |
| virtual room | specific usability tasks | - |
| useful tools | questions tests | - |
| direct user | small group | - |
| user feedback | group of people | - |
| focus groups | real-life setting | - |
| added advantage | virtual room | - |
| participant comments | handy information | - |
| usability testing based | period of time | - |
| data points | useful tools | - |
| Statistical significance | direct user | - |
| error rate | longitudinal research method | - |
| important metric | design process | - |
| several factors | specifically created | - |
| specific tasks | screen resolution data | - |
| additional insights | page mockups | - |
| feedback form | added advantage | - |
| first question | screen resolutions sizes | - |
| provided content | participant comments | - |
| capture user data | the design process | - |
| user data | certain tasks | - |
| text entry field | usability testing based | - |
| entry field | participant prefers | - |
| provide additional feedback | draw conclusions | - |
| text entry field | longitudinal study | - |
| additional user feedback | critical task | - |
| gather qualitative data | star pupil | - |
| good sense | Statistical significance | - |
| usability testing tools | usability testing tasks | - |
| gather qualitative | error rate | - |
| website activity | important metric | - |
| page communicates | related observations | - |
| information architecture | several factors | - |
| bad elements | Usability testing | - |
| several choices | specific tasks | - |
| qualitative data coming | existing system | - |
| possible reasons | potential issue | - |
| behavioral data | user interacts | - |
| captured earlier | additional insights | - |
| more complete | word clouds | - |
| better set | click maps | - |
| set of data | analysis tools | - |
| website optimization recommendations | visual representation | - |
| usability testing data | provided content | - |
| testing data | Analysis Tools | - |
| web design | capture user data | - |
| first impression | user data | - |
| Information Technology | best answer | - |
| Data Analysis | website visitor | - |
| pattern eye tests | ethnographic studies | - |
| eye test | design team | - |
| reading test | provide additional feedback | - |
| pattern recognition | text entry field | - |
| Most likely | common question | - |
| pattern test | pop quiz | - |
| large chunks | resolve discussions | - |
| visual data missing | simple overview | - |
| data missing | training program | - |
| resulting shape | website analysis | - |
| diverse pieces | gather qualitative data | - |
| data sources | preference tests | - |
| combine elements | test tool | - |
| consistent pattern | psychographic data | - |
| identify issues | good sense | - |
| Case Study | carefully vetted | - |
| best way | research including contacting | - |
| case study | visual representations | - |
| the data analysis | evaluating demographic | - |
| data analysis | usability testing tools | - |
| practice quiz | typical devices | - |
| data element | company provided | - |
| shoulder giving | easily parsed | - |
| usability data | random information compiled | - |
| skilled marketing firm | human intuition | - |
| long history | enough information | - |
| tight timeline | typical reason | - |
| required moving | gather qualitative | - |
| initial concept | unstructured data | - |
| condensed timeline | most users | - |
| market quickly | page communicates | - |
| performance benchmark | team prior | - |
| helping active agers | information architecture | - |
| active agers | primary user | - |
| healthy lifestyle | bad elements | - |
| proper nutrition | start examining | - |
| website includes paid | several choices | - |
| free programs designed | evaluate includes | - |
| abandonment rate | data listed | - |
| increase conversion | site design | - |
| including conducting | website design | - |
| improve conversion | qualitative data coming | - |
| easier reading | possible reasons | - |
| improving conversion | behavioral data | - |
| overview chapter | iterations users prefer | - |
| pretty easy | captured earlier | - |
| carefully review | resolution data | - |
| critical tasks | more complete | - |
| optimization project | highest number | - |
| research including contacting | better set | - |
| older adult | Android devices | - |
| evaluating demographic | several iterations | - |
| psychographic data | top resolution | - |
| company provided | best time | - |
| typical devices | screen content | - |
| domain expertise | use preference | - |
| computer skills | website optimization recommendations | - |
| specific age | people leave | - |
| household income | identify “hidden” content | - |
| enough information | response data | - |
| most users | identify hidden content | - |
| typical reason | raw response data | - |
| team prior | Buy Now | - |
| primary user | question test include | - |
| start examining | additional follow- | - |
| evaluate includes | web design | - |
| Usability testing | lower engagement | - |
| testing results | first impression | - |
| usability testing results | screen resolution | - |
| data listed | Information Technology | - |
| quantitative data | best practice | - |
| data elements | scrolling occurs | - |
| screen resolution data | design teams typically | - |
| resolution data | mobile devices | - |
| highest number | pattern eye tests | - |
| screen resolutions sizes | fold ensures | - |
| Android devices | field visits | - |
| top resolution | capturing input | - |
| screen resolutions | typically interact | - |
| screen content | maximum number | - |
| page fold | types covered | - |
| website visitors | reading test | - |
| people leave | round cap | - |
| identify “hidden” content | page movement | - |
| identify hidden content | pattern recognition | - |
| hidden content | scroll maps | - |
| Buy Now | Most likely | - |
| potential issue | pattern test | - |
| correct answer | page elements | - |
| lower engagement | large chunks | - |
| common visitors | visual data missing | - |
| screen resolution | top content accessed | - |
| important element | bigger impact | - |
| scrolling occurs | important factors | - |
| mobile devices | data missing | - |
| best practice | testing analysis | - |
| cognitive load | visitors stay | - |
| most important | resulting shape | - |
| fold ensures | visitors scroll | - |
| maximum number | diverse pieces | - |
| important content | primary calls | - |
| available data | data sources | - |
| visited pages | clickable links | - |
| page movement | combine elements | - |
| key pages | improve task flow | - |
| scroll maps | consistent pattern | - |
| click maps | buy flow | - |
| page elements | external pages | - |
| bigger impact | qualitative assessment | - |
| user experience | identify issues | - |
| top content accessed | usability testing analysis | - |
| visitors stay | feedback form results | - |
| important factors | Case Study | - |
| visitors scroll | best way | - |
| primary calls | test part | - |
| clickable links | sessions moving | - |
| handy information | the data analysis | - |
| improve task flow | better choice | - |
| shopping cart | question test participants | - |
| external pages | pages experiencing | - |
| good idea | practice quiz | - |
| number of sessions | select target demographic | - |
| buy flow | greatest number | - |
| feedback form results | visit the site | - |
| qualitative assessment | design variation | - |
| quantitative analysis | data validates | - |
| visual representation | several reasons | - |
| sessions moving | design issues | - |
| abandonment rates | women visit | - |
| pages experiencing | data element | - |
| select target demographic | data explain | - |
| greatest number | specific aspects | - |
| age group | shoulder giving | - |
| demographic data | quantitative phase | - |
| several reasons | same methodology | - |
| women visit | analysis of the result | - |
| visit the site | conversion based | - |
| data explain | improvement program | - |
| data validates | design users prefer | - |
| specific aspects | enough data | - |
| target audience | long history | - |
| quantitative phase | typical users | - |
| draw conclusions | tight timeline | - |
| best answer | lower activity | - |
| drawing conclusions | required moving | - |
| conversion based | study examples | - |
| website visitor | initial concept | - |
| the case study | team understand | - |
| enough data | condensed timeline | - |
| typical users | flow pattern | - |
| lower activity | market quickly | - |
| study examples | experiencing difficulty | - |
| team understand | performance benchmark | - |
| flow pattern | detailed investigation | - |
| experiencing difficulty | helping active agers | - |
| critical task | summary slides | - |
| detailed investigation | unusual behavior | - |
| summary slides | additional information coming | - |
| additional patterns | page task-flow | - |
| unusual behavior | healthy lifestyle | - |
| common question | quantitative patterns | - |
| additional information coming | identified patterns | - |
| prior chapters | proper nutrition | - |
| quantitative patterns | website redesign projects | - |
| identified patterns | website includes paid | - |
| related qualitative data | great part | - |
| great part | free programs designed | - |
| pop quiz | extremely helpful | - |
| extremely helpful | services offered | - |
| services offered | increase conversion | - |
| star pupil | gold star | - |
| gold star | including conducting | - |
| critical pieces | critical pieces | - |
| lower conversion | improve conversion | - |
| home page | lower conversion | - |
| older people | older people | - |
| training program | easier reading | - |
| specifically created | improving conversion | - |
| key reasons | key reasons | - |
| typically provide | overview chapter | - |
| simple overview | typically provide | - |
| final analysis presentation | final analysis presentation | - |
| client understand | pretty easy | - |
| website analysis | client understand | - |
| site analysis | carefully review | - |
| same methodology | site analysis | - |
| bar charts | provide context | - |
| analysis of the result | bar charts | - |
| correctly identify | correctly identify | - |
| improvement program | skilled marketing firm | - |
| service question | service question | - |
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